Shape of Things to Come

Clearspring roll out a brand widget for the Indianapolis Colts. Hooman says:

The colts widget is a first test for the franchise. It is basically a modified slide show.  They are starting to dive into widget syndication and wanted to use our system to build, track, and deploy more rapidly.  This helped them get things done in a matter of a week, as opposed to weeks.

We will see a lot of these in the coming year. Clearspring are working hard on their widget production system, as are Musestorm and others. We will no doubt see clarification of and competition in the various parts of the widget value chain over the coming year. For the time being, its really time for innovation and rollout of ideas in the space. What I like about this widget (apart from the fact that it is almost a microsite in its own right) is that it carries its own distribution system within itself. The widget carries a 'Grab it!' link, which rotates the widget to show how to get your own copy. Lovely. You can see this widget live at the Clearspring blog.

Comments

[Hooman Radfar]

Ivan, thanks for the kind review. The Colts project has been tremendous fun and we are excited about all the good feedback we have gotten from it. It has been amazing to watch this widget fly around the web.